With hemp-derived CBD becoming legal in all fifty states, the CBD industry is thriving now more than ever, and for good reason. With only 0.3 percent of THC or less, CBD does not get you high, and the health benefits are endless. CBD has been used to treat anxiety, seizures, pain, and inflammation. There is also research that shows it can help with other conditions, such as respiratory issues, irritable bowel syndrome, and smoking addictions. Recently, the CBD industry has also been expanding and partnering more into the food and beverage industry. CBD can be found in all kinds of drinks, such as water, tea, coffee, soda, and pretty much any other drink you can think of. Infusing CBD into beverages is revolutionizing the industry and attracting an even wider audience. People are overcoming their hesitation about using CBD as they are more interested in trying CBD-infused drinks and the benefits that could receive from CBD.
CBD-infused beverages provide an easy way to administer CBD, and people consider beverages a healthy way to do so as opposed to inhaling or smoking cannabis, which can harm the lungs and cause further health issues over time. There is also evidence that CBD can reduce the effects of caffeine found in many beverages, allowing consumers to feel awake and alert without feeling “on edge.” These beverages also make it easy to control the dosage of CBD. All CBD-infused beverages have a specific dosage per serving. This makes it easy for consumers to choose a beverage based on the amount of CBD that it contains. This information should always be made readily available, and many companies are doing everything they can to help customers decide what dosage will be best for them. They want this to be a personal choice for every consumer so they can get exactly what they need.
Many of the big beverage companies are getting on board with this trend quickly. In the last five years, beer consumption has gradually been decreasing since people are using CBD more than they are drinking alcohol. To solve this problem, many beer brands have developed CBD-infused beer to reach more consumers. They are investing in cannabis producers and partnering with companies to expand their reach. Constellation Brands, a leader in the alcohol industry, increased their stakes from ten percent to thirty-eight percent in Canopy Growth by introducing CBD-infused drinks. CBD wine is also becoming more popular. Many brands have produced their own CBD-infused wines. One particular winery in California has even started selling a CBD-infused wine that contains no alcohol. CBD wineries are showing up in many places, including California and Ontario, and the number of CBD wine products will likely continue to grow as CBD becomes more popular over time.
While CBD-infused products are becoming more popular, there are certain problems that the industries are facing while partnering together. Cannabinoids are fat-soluble, meaning they do not mix well with water. Because they are fat-soluble, they need to be metabolized in the liver in order for the effects to kick in, which means it takes longer to feel the effects. This is not an effective way of taking CBD for anyone who is looking for fast results. There are companies working to come up with a solution to this problem, but it may not happen any time soon. Many of them use nano-emulsion to infuse CBD because of the small size of the particles. While this solves the problem of figuring out how to mix fat and water, it is not a perfect solution. These nano-particles can build up in organs and cause serious health concerns. However, there will not be a perfect solution unless researchers can figure out how to create CBD that is water-soluble and does not reduce its benefits.
Taste is another problem the industry is facing. Many people do not like full-spectrum CBD because of the taste. While some can handle flavored products, this still is not enough for some. Companies working to create CBD edibles, including beverages, are partnering with research companies to come up with CBD-infused drinks that have a great flavor without losing the effects of the CBD. One aspect that researchers need to focus on more for CBD-infused drinks is the purity of CBD being used. The CBD industry is not regulated, so there are no rules saying what CBD companies should or should not do to sell their products. The industry needs more companies that are transparent in everything dealing with their products, including accurate dosage level, ingredients used, packaging, and proper labeling on products so that customers know what they are buying. In Indiana, for example, companies have to include QR codes on their labels so that customers can see all necessary information, such as CBD and THC levels, ingredients, and any other compounds that are used in a particular product.
CBD-infused beverages are likely to be a huge deal in the near future and bring about significant economic growth. It is estimated that this market could grow to almost $4,500 million in the next five years. The CEO of Tilray, one of the largest medical cannabis producers in the world, believes that it will not be too long before the CBD industry consists of mostly CBD beverages. In fact, he estimates that CBD beverage consumption could potentially make up about ninety percent of all CBD use in the future. With all the mental and physical benefits people are learning about CBD, it is no wonder the industry is growing as quickly as it is or that people are looking for new ways of consuming CBD. People are no longer limited to CBD edibles, oil tinctures, and topical products. CBD-infused beverage consumption is growing quickly. With more CBD research coming out all the time, it may eventually become the largest CBD market. Companies are working hard to create CBD drinks for everyone, so they can be enjoyed anytime and anywhere.